June 05, 2005
In a recent post I expressed so criticism of The Canadian Tourism Commission's new strategy for tourism that was based on an article in the Toronto Star, Canada gets a `Bland' new tourism vision . A anonymous commenter suggested I look at an article in the Globe and Mail,A brand new Canada
It seems that there is more to our new Branding than was suggested in the Star. Keith McArthur, of the Globe, suggests that the strategy involves a move from supply-side to demand-side marketing, a move which makes much sense when is is fully explained.
Appealing to what people want to do and see makes more sense, in a competitive tourism market place, than saying "this is what we have, take it or leave it".
This new approach will require more effort in that someone has to find out what people want to see and do, and who the people are who want to see and do whatever.
So I tentatively retract my criticsm which was based on incomplete information ( sometime called knee-jerk) and await the full implementation of the new strategy.
Thanks to the anonymous commenter for drawing my attention to this more explicit article.
- clubs -
- blogs -
- travel tools - - travel blogs - - travel links - - france - - air - -newspapers- -Travel Magazines- - cameras & things - - sports - - financials - - archives -
Glencoe District Lions
blamblog
meredith
Ice Queen
Government of Canada Consular Affairs-Warnings and other useful info
USA Bureau of Consular Affairs- Travel Information
Southwest Middlesex
Weather Underground
World Time
Travel Maps
Restroom Ratings
Translation
Currency Calculator
Slow Travel
Top Travel Blogs
TravelBlog
Vagabonding
Aircanada Vacations
Bel Air Travel
Book It For Less
Commodore Travel Oshawa
Elderhostel
Exit Travel
Flight Centre
Itravel 2000
LastMinuteClub
Renaissance Travel
RedTag Vacations
Sears Travel
Travel Discounters
Vacations to Go -Cruises
Bonjour Paris
TVG
The BUS
The Bus
Apt.Rental La Clusaz
Ski Pass Reservation
Ecole de Ski Francais
Tourist Office of La Clusaz
National Tourist Office-France
Hotel Reservations-France
Air Transat
Skyservice
SYDNEY MORNING HERALD
CHICAGO TRIBUNE
Detroit Free Press
The Globe and Mail
The Guardian
The London Free Press
MAIL & GUARDIAN S.AFR.
Montreal Gazette
Cape Times,Cape Town
Los Angeles Times
LE MONDE
FIGARO
LE PARISIEN
La Repubblica
Toronto Sun
Washington Post
London Times Online
Have Children Will Travel
Connected Traveler
Journey Woman
Ticked-Off Tourist
TimeSharer Magazine
Transitions Abroad
Travel and Leisure Mag.
Travel With A Challenge
digital camera reviews
Sharper Image
PGA
NBA
tsx
November 2004
December 2004
January 2005
February 2005
March 2005
April 2005
May 2005
June 2005
July 2005
August 2005
September 2005
October 2005
November 2005
December 2005
January 2006
February 2006
March 2006
April 2006
May 2006
June 2006
July 2006
August 2006
September 2006
October 2006
November 2006
March 2009
